Donald Trump to Voters: Look at This Disturbing Word Cloud

Donald Trump seemingly wants voters to know that he has a plan for his potential second term. It’s not a good plan, and it’s entirely self-serving, but it’s a plan nonetheless.On Tuesday, Trump shared a word cloud on his Truth Social account, offering little explanation about its origin and meaning. The graphic, a throwback to early-2010s internet obsessions, featured words such as “revenge,” “dictatorship,” and “corruption” floating prominently in the center of the blob.This word cloud originally came from a Daily Mail story published Tuesday, in which voters were asked to offer descriptions of what they felt the potential second terms of both Trump and President Joe Biden—who are expected to face off again in 2024 as their party’s nominees for president—might look like. The Mail then generated word clouds to show what one-word descriptors featured most prominently in their readers’ responses.The word most used to describe Trump’s return to the White House was “revenge.” The word used most to describe what to expect from a second Biden term was “nothing.”Trump’s posting of the word cloud seems to imply at least some acknowledgment that these respondents have correctly surmised his intentions. There’s little doubt that he’s gone to some length to steer voters to this specific understanding of what his return to office will be like: The former president has made it clear that if he is reelected, his second term will primarily be about getting revenge on people he feels have wronged him.Trump has explicitly stated that his 2024 campaign is about “retribution.” And he has left little to the imagination as far as his plans to govern with an iron fist, having lately made a fetish of openly modeling his rhetoric on that of Adolf Hitler.On Tuesday, pollster and election soothsayer Kristin Soltis Anderson suggested that Trump’s 2024 success will largely depend on his ability to cast himself as the more sane and stable alternative for “an electorate that seems to be craving stability” as opposed to chaos. Trump’s constant touting of his own plans for illiberal retribution suggests that this will be a tall order.

Jan 1, 2024 - 09:06
Donald Trump to Voters: Look at This Disturbing Word Cloud

Donald Trump seemingly wants voters to know that he has a plan for his potential second term. It’s not a good plan, and it’s entirely self-serving, but it’s a plan nonetheless.

On Tuesday, Trump shared a word cloud on his Truth Social account, offering little explanation about its origin and meaning. The graphic, a throwback to early-2010s internet obsessions, featured words such as “revenge,” “dictatorship,” and “corruption” floating prominently in the center of the blob.

This word cloud originally came from a Daily Mail story published Tuesday, in which voters were asked to offer descriptions of what they felt the potential second terms of both Trump and President Joe Biden—who are expected to face off again in 2024 as their party’s nominees for president—might look like. The Mail then generated word clouds to show what one-word descriptors featured most prominently in their readers’ responses.

The word most used to describe Trump’s return to the White House was “revenge.” The word used most to describe what to expect from a second Biden term was “nothing.”

Trump’s posting of the word cloud seems to imply at least some acknowledgment that these respondents have correctly surmised his intentions. There’s little doubt that he’s gone to some length to steer voters to this specific understanding of what his return to office will be like: The former president has made it clear that if he is reelected, his second term will primarily be about getting revenge on people he feels have wronged him.

Trump has explicitly stated that his 2024 campaign is about “retribution.” And he has left little to the imagination as far as his plans to govern with an iron fist, having lately made a fetish of openly modeling his rhetoric on that of Adolf Hitler.

On Tuesday, pollster and election soothsayer Kristin Soltis Anderson suggested that Trump’s 2024 success will largely depend on his ability to cast himself as the more sane and stable alternative for “an electorate that seems to be craving stability” as opposed to chaos. Trump’s constant touting of his own plans for illiberal retribution suggests that this will be a tall order.