Trump Has a New Focus in His Campaign Ads—and His Base Hates It
Donald Trump has decided the most important issue of the election. It’s not the economy, immigration, or foreign policy—instead, it’s demonizing transgender people. Since President Joe Biden stepped aside, Republicans have spent $120 million slamming Democrats in anti-trans attack ads, according to AdImpact data, with much of that spending coming in the past five weeks. However, polling out Thursday from Data For Progress shows that an overwhelming majority of all voters, or 80 percent, believe that candidates should spend less time talking about transgender issues. An astonishingly high 85 percent of Republican voters agree.Nearly 3 in 4 voters, regardless of party affiliation, including 58 percent of Republicans, agreed that “transgender people deserve to be treated with dignity and respect.”Moreover, most voters say they’d vote for a candidate who supports trans rights over one who does not. When messaging is introduced to explain two hypothetical candidates’ stances on trans issues related, 57 percent of voters chose the candidate “who says that the government should stay out of people’s private lives and that there is too much legislation targeting a small minority of the population.”A plurality of Republicans (41 percent) and 58 percent of independent voters said they viewed Republican candidates using anti-LGBTQ+ rhetoric in their campaigns as “sad and shameful,” compared to 38 percent percent of Republicans and 25 percent of independents who feel otherwise. So why is it that Trump and his super PACs have spent $29 million over the past five weeks on TV ads attacking Kamala Harris over “transgender operations on illegal aliens that are in prison?”That’s six times the amount that the Trump campaign has spent on ads discussing the economy over the same timeframe, making anti-trans ads the number one topic for TV-spending for the Republican candidate. As other October polling from Gallup shows, while there are many topics that voters see as important, transgender culture war issues are not one of them. Trump’s new focus on demonizing trans people—targeting transgender athletes and lying about gender-affirming surgeries—might just blow up in his face.
Donald Trump has decided the most important issue of the election. It’s not the economy, immigration, or foreign policy—instead, it’s demonizing transgender people.
Since President Joe Biden stepped aside, Republicans have spent $120 million slamming Democrats in anti-trans attack ads, according to AdImpact data, with much of that spending coming in the past five weeks. However, polling out Thursday from Data For Progress shows that an overwhelming majority of all voters, or 80 percent, believe that candidates should spend less time talking about transgender issues. An astonishingly high 85 percent of Republican voters agree.
Nearly 3 in 4 voters, regardless of party affiliation, including 58 percent of Republicans, agreed that “transgender people deserve to be treated with dignity and respect.”
Moreover, most voters say they’d vote for a candidate who supports trans rights over one who does not. When messaging is introduced to explain two hypothetical candidates’ stances on trans issues related, 57 percent of voters chose the candidate “who says that the government should stay out of people’s private lives and that there is too much legislation targeting a small minority of the population.”
A plurality of Republicans (41 percent) and 58 percent of independent voters said they viewed Republican candidates using anti-LGBTQ+ rhetoric in their campaigns as “sad and shameful,” compared to 38 percent percent of Republicans and 25 percent of independents who feel otherwise.
So why is it that Trump and his super PACs have spent $29 million over the past five weeks on TV ads attacking Kamala Harris over “transgender operations on illegal aliens that are in prison?”
That’s six times the amount that the Trump campaign has spent on ads discussing the economy over the same timeframe, making anti-trans ads the number one topic for TV-spending for the Republican candidate. As other October polling from Gallup shows, while there are many topics that voters see as important, transgender culture war issues are not one of them. Trump’s new focus on demonizing trans people—targeting transgender athletes and lying about gender-affirming surgeries—might just blow up in his face.
