Trump’s Messages to Followers Take a Disturbing Turn

While team Trump’s fundraising emails have always been out there—even earning a dedicated Twitter account just to track the ridiculous rhetoric—their language has taken a notably dark turn recently. On Wednesday, that turn only intensified further when Trump’s campaign sent an email blast with the subject “Haul out the Guillotine!”At first blush, it sounds like an encouragement of retribution in line with Trump’s recent comments seeking revenge and promising to unleash violence on his political enemies. But the email instead blames the other side for political violence, claiming “the sad and horrific truth is that this is still the sick dream of every Trump-Deranged lunatic out there,” adding, “and it’s not just me they want gone, they’re really coming after you!” And it's not just me they want gone, THEY'RE REALLY COMING AFTER YOU! SICK SICK SICK! Asking you ONE MORE TIME: Are you still voting TRUMP this November? >"" width="666" data-caption="" data-credit="">The emails, written by Trump’s campaign but styled to sound like they’re coming directly from Trump, intend to provoke supporters into donating. A fundraising email sent last week falsely claimed Biden directed the FBI to assassinate Trump, saying, “He tried to publicly torture and humiliate me … but he failed. He tried to raid my home and take me out with deadly force … but he failed.”TrumpEmails, which has for years tracked and compiled all of Trump’s fundraising emails, noted in a Daily Beast article a few years ago, “At first, I found the breathless hyperbole amusing in a darkly comedic kind of way. After a while, though, I realized the target audience took things more seriously, and I started thinking about the impact of this messaging being mainlined into the inboxes of millions of voters.”The flip-flop of baiting people to open the email with a call to violence before flipping to tell supporters they’re future victims of an extremist mob, just to shake a few shekels, is particularly noteworthy given that Trump has been trying to once again mobilize his insurrectionist base to violence on his command.

Jun 13, 2024 - 07:54
Trump’s Messages to Followers Take a Disturbing Turn

While team Trump’s fundraising emails have always been out there—even earning a dedicated Twitter account just to track the ridiculous rhetoric—their language has taken a notably dark turn recently. On Wednesday, that turn only intensified further when Trump’s campaign sent an email blast with the subject “Haul out the Guillotine!”

At first blush, it sounds like an encouragement of retribution in line with Trump’s recent comments seeking revenge and promising to unleash violence on his political enemies. But the email instead blames the other side for political violence, claiming “the sad and horrific truth is that this is still the sick dream of every Trump-Deranged lunatic out there,” adding, “and it’s not just me they want gone, they’re really coming after you!”Trump fundraising email screenshot: And it's not just me they want gone, THEY'RE REALLY COMING AFTER YOU! SICK SICK SICK! Asking you ONE MORE TIME: Are you still voting TRUMP this November? >"" width="666" data-caption="" data-credit="">

The emails, written by Trump’s campaign but styled to sound like they’re coming directly from Trump, intend to provoke supporters into donating. A fundraising email sent last week falsely claimed Biden directed the FBI to assassinate Trump, saying, “He tried to publicly torture and humiliate me … but he failed. He tried to raid my home and take me out with deadly force … but he failed.”

TrumpEmails, which has for years tracked and compiled all of Trump’s fundraising emails, noted in a Daily Beast article a few years ago, “At first, I found the breathless hyperbole amusing in a darkly comedic kind of way. After a while, though, I realized the target audience took things more seriously, and I started thinking about the impact of this messaging being mainlined into the inboxes of millions of voters.”

The flip-flop of baiting people to open the email with a call to violence before flipping to tell supporters they’re future victims of an extremist mob, just to shake a few shekels, is particularly noteworthy given that Trump has been trying to once again mobilize his insurrectionist base to violence on his command.